For our client Carrefour, we created a competition campaign with pictograms hidden on the page. The aim was to find them all and try to win the prize. We used an in-page banner to present the game.

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When the visitor scrolls down the page, he can see little pelican pictos hidden on the sides of the screen. To remind visitors how many pictos they've found and how many they need in total, we've added a widget that opens on click.

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Once all the pictos have been found, a pop-up window opens with a form to collect the customer's data and hold a prize draw. Once the form has been filled in, the Pelican brand is promoted in an in-page format.