For our client Carrefour, we created a competition campaign with pictograms hidden on the page. The aim was to find them all and try to win the prize.

When the visitor arrived on the site, a pop-in presented the game.

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Once the popin is closed, the visitor sees a reminder of the game in in-page format. They can start looking for the hidden pictograms.

A toaster opens to tell visitors how many pictos they've found, and how many they need to find in total. Once all the pictos have been found, a new pop-in opens with a form for the visitor to fill in and try to win the game.